by Rochelle Richelieu | Apr 9, 2019 | Blog, From the Sales Team
A simple truth drives the influencer marketing trend: people tend to believe what their peers or someone they admire says about a product or service more than they trust ad content from a brand. That’s true for consumers who are thinking about buying a new tablet, and...
by Bonnie Crater | Apr 27, 2017 | Blog, From the Sales Team
An interview with Don Hawley – A 6-time CEO, 8-time CFO This week I had a chance to catch up with experienced CEO and CFO, Don Hawley. I wanted to get his input on the relationship between the CFO and the CMO, and how marketers work best with a company’s finance...
by Matt Giordano | Mar 22, 2017 | Blog, From the Sales Team
As a sales rep that spends most of his time on the phone, I encounter a wide variety of conversations and prospects. Each come with its set of challenges, but the common thread amongst all of them is that my grasp of the lead’s context really helps me connect with the...
by Liza Peery | Jan 20, 2017 | Blog, From the Sales Team
Good data is a constant battle. This is true for C-levels looking at metrics, sales leaders looking at performance and sales reps looking to close more deals. It falls, however, on sales operations to polish, buff and glean insight from this data. Data will constantly...
by Jay Jennison | Jan 13, 2017 | Blog, From the Sales Team, Sales and Marketing Alignment
Four years ago to the day (whoa!) I wrote a blog that offered an explanation of and considerations for how to organize your Salesforce database in Leads and/or Contacts. Now that we are irrefutably in the midst of the “Age of ABM” I thought it would be prudent...
by Bonnie Crater | Oct 18, 2016 | Blog, From the Sales Team, Marketing Update, Sales and Marketing Alignment
As I’m traveling to the Forrester B2B Marketing conference today I can’t seem to get a break from the presidential contest. Of course the event is being held at the Trump National Doral Miami and heading through George Bush International Airport in Houston, Texas....
