Bullet-Proof Your Marketing Data in Salesforce
- AUTHOR Josh Rosenberg
- April 18, 2013
- No Comments
“By 2017 Marketing will spend more on IT then the CIO” – Gartner
“It’s digital marketing that drives business growth” – Forbes
“70% of CMOs have implemented or plan to implement a marketing automation solution” – Marketing Sherpa
As Marketing and Sales invest in more technologies to track, manage, and report on demand generation programs the pressure continues to build to understand Marketing’s true contribution to revenue. Which campaigns bring in the most new names? Take the least amount of time to move deals through the funnel? Bring in the most revenue? These are just some of the many questions that your executive team wants (and needs) to be answered accurately so they can make informed decisions about revenue forecasts, budget alignments, and what the company can do to improve its demand generation initiatives.
Generally speaking marketing data lives in Marketing Automation solutions and sales data lives in CRM solutions. The problem with this is that very often those numbers don’t match and the sales team doesn’t believe numbers that don’t live in their CRM solution. In order to realize the true value of your marketing programs, make sure the marketing data matches up with the sales data that lives in salesforce.com or other CRM solutions, and understand how to drive revenue moving forward you need something to bridge the gap between the two solutions – that is where Full Circle Insights comes in.