CFO Series: How One CFO Became a Big Marketing Fan

This is the third in a series of blogs about the CMO / CFO relationship and with my interviews with Don Hawley, multi-time CEO and former CFO of Worlds of Wonder, the 1980s toy company that grew explosively and was famous for Teddy Ruxpin, the talking teddy bear. BC: ...

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The CMO Series: The Ultimate CMO Board Package

Reporting out to your CEO and Board can be an extremely painful experience.  The hours spent pulling data together from various dashboards, reports and spreadsheets are endless and weaving together a bulletproof story that can stand up to (what seems at times) “the...

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Top 5 Reasons to Attend Circulate 2017

I’ve been in the Salesforce professional services world for what feels like an eon, mostly working with Sales Ops, Admins and Developers. In my early days as a Salesforce Admin, I actively avoided marketers. They were always asking for things that were difficult to...

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What I Learned at Revenue Summit

Revenue! ABM! Customer Success! Sales and Marketing Alignment! Those are some of the key phrases on everyone’s lips at Pier 27 in San Francisco at the 2017 Revenue Summit for the past two days. It is language that we have all been living for the past three years, but...

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