What I Learned at Revenue Summit

Revenue! ABM! Customer Success! Sales and Marketing Alignment! Those are some of the key phrases on everyone’s lips at Pier 27 in San Francisco at the 2017 Revenue Summit for the past two days. It is language that we have all been living for the past three years, but I... Read more ›

Setting Up & Measuring Closed-Loop Reporting

Featuring guest blogger Jennifer Igartua from Bluewolf. I often get asked how closed-loop reporting (CLR) really works, what a marketer has to do to reap the benefits, and why is there so much buzz around this hot topic? Closed-loop reporting gives marketers insight into which of their marketing efforts are... Read more ›



Lessons from Finance to Make You an Indispensable Marketer

These days, we as marketing professionals hear over and over again, “Marketers need to become data-driven, performance-driven, and numbers-driven.” Do these terms generate an allergic reaction from you? Do you believe that it’s too hard? Well, that’s understandable because those terms obfuscate the simple meaning and the easy methods behind... Read more ›





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