Why Funnel Metrics are Essential to Marketing

Funnels are a terrific tool for understanding how a sales and marketing operation works.  In fact, when I would join a new company, getting the data and creating the funnel would be one of the first things I would do as the new VP of marketing.  The reason funnels are...

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GDPR Overview for Salesforce Admins & Developers

Disclaimer: Any concerns over data that you or your company collects should be discussed with a lawyer. This blog post is meant for informational purposes only and should not be relied upon for legal advice. With the European Union’s GDPR (General Data Protection...

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Is Martech a Failure?

With the emergence of marketing automation solutions in the last 10 years, the automation of the last department in B2B companies has truly begun. Today over 6,000 martech startups have emerged to address many niche aspects of marketing automation and populate Scott...

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