The quarter is almost over. The VP of Marketing just got a report from the Director of Marketing and the marketing department isn’t looking on track with respect to marketing qualified leads (MQLs) and marketing sourced deals. The team worked hard and most of them were overwhelmed with all sorts...
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As a B2B marketing executive you understand the importance for setting goals and an associated budget for every quarter. The CEO has sales targets. To meet those targets, the CMO must build a bridge between marketing leads and closed deals. In a series of videos, Full Circle Insights CEO Bonnie...
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