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5 Ways to Avoid End of Year Lead Panic

by Sweta Patel | Mar 31, 2016 | Blog, Marketing Best Practices

The quarter is almost over. The VP of Marketing just got a report from the Director of Marketing and the marketing department isn’t looking on track with respect to marketing qualified leads (MQLs) and marketing sourced deals. The team worked hard and most of them...

3 Revenue-Impacting Whiteboard Tips for Setting Goals and Budgets

by Sweta Patel | Mar 31, 2016 | Blog, Marketing Best Practices

As a B2B marketing executive you understand the importance for setting goals and an associated budget for every quarter. The CEO has sales targets. To meet those targets, the CMO must build a bridge between marketing leads and closed deals. In a series of videos, Full...

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