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A 4-Point Plan to Transform your B2B Customers into Brand Evangelists

A 4-Point Plan to Transform your B2B Customers into Brand Evangelists

by Rochelle Richelieu | Mar 13, 2020 | Blog, Marketing, Marketing Best Practices

A new year is a great time to renew your brand by creating and executing an effective marketing plan. As the year unfolds, you’ll be planning, achieving, optimizing and evaluating your marketing plan. To do your job effectively, you have to generate and monitor...
Top 3 Tips for Turning Customers into Brand Ambassadors

Top 3 Tips for Turning Customers into Brand Ambassadors

by Rochelle Richelieu | Apr 9, 2019 | Blog, From the Sales Team

A simple truth drives the influencer marketing trend: people tend to believe what their peers or someone they admire says about a product or service more than they trust ad content from a brand. That’s true for consumers who are thinking about buying a new tablet, and...

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