by Rochelle Diodati | Apr 19, 2017 | Blog, Sales and Marketing Alignment
With a seasoned background in leading marketing operations, I’ve seen that the function of marketing operations has always been important for a company, and it has been highly emphasized more in recent years. This is encouraging for growth-driven companies and...
by Rochelle Diodati | Jan 23, 2017 | Blog, Marketing Best Practices, Marketing Update
An account based approach to marketing efforts can be extremely valuable—allowing your marketing and sales teams to jointly focus on a set of accounts identified as the best fit for your company. The concept of ABM makes perfect sense and seems pretty...
by Rochelle Diodati | Jun 6, 2016 | IN THE NEWS, News & Press
Our roundup of intriguing new products from companies such as Arbor Networks and Data Dynamics. Campaign Attribution Key features: Full Circle Campaign Attribution is a marketing analytics solution that provides data-driven marketers with the intelligence to...
