by Richard Bernstein | Apr 1, 2018 | Blog, Marketing Best Practices
The world of marketing is full of stats these days. And for good reason. In a martech space that boasts over 5000 companies on the newest ChiefMartec chart, companies have to find a way to make a statement about how their platform can drive winning results. Having...
by Richard Bernstein | Mar 9, 2017 | Blog, Sales and Marketing Alignment
Revenue! ABM! Customer Success! Sales and Marketing Alignment! Those are some of the key phrases on everyone’s lips at Pier 27 in San Francisco at the 2017 Revenue Summit for the past two days. It is language that we have all been living for the past three years, but...
by Richard Bernstein | Sep 12, 2016 | Blog, Sales, Sales and Marketing Alignment, Salesforce Best Practices
With today’s release of the IDC Salesforce Economy study, I thought this would be a good time to reflect on my first 3 months working as the Partner Manager of our Salesforce relationship at Full Circle Insights, an ISV partner within the Salesforce ecosystem. When I...
by Richard Bernstein | Jul 25, 2016 | Blog, Sales and Marketing Alignment
Sales and Marketing alignment has been a focal point of discussion in the B2B space for over 10 years. I spent 2 years absorbing as much knowledge about this topic as I could while at SiriusDecisions, the creators of the Demand Waterfall. For those of you who don’t...
