by michael.korch | Jun 19, 2019 | Blog, Marketing Best Practices
It’s essential for marketers to be able to provide strategic reporting that demonstrates their impact on revenue. Many marketers focus exclusively on tactical reporting, such as email performance metrics. Tactical reporting is necessary too since activities that...
by michael.korch | May 3, 2019 | IN THE NEWS
A recent Gartner study shows that martech spending went up in 2018 and investment in in-house labor went down. And Michael Korch, head of marketing at Full Circle Insights, isn’t happy about it. For one thing, he argues that CMOs are throwing money at too many...
by michael.korch | Nov 21, 2018 | Blog, Marketing Best Practices
As 2018 comes to a close, marketing teams are focused on executing year-end campaigns to achieve a strong finish for Q4. At the same time, they’re looking toward 2019 and making plans to ensure their campaigns deliver value quickly in the new year. Before they can...
by michael.korch | Sep 17, 2018 | Blog
When a B2B startup tries to grow revenue, what marketing metrics matter? There are two camps of opinion. One camp says, “It depends” on the startup’s maturity, sales cycle, industry, and many additional factors. The other camp says, “Nonsense, it’s all the same!...
