by michael.korch | Nov 21, 2018 | Blog, Marketing Best Practices
As 2018 comes to a close, marketing teams are focused on executing year-end campaigns to achieve a strong finish for Q4. At the same time, they’re looking toward 2019 and making plans to ensure their campaigns deliver value quickly in the new year. Before they can...
by michael.korch | Sep 17, 2018 | Blog
When a B2B startup tries to grow revenue, what marketing metrics matter? There are two camps of opinion. One camp says, “It depends” on the startup’s maturity, sales cycle, industry, and many additional factors. The other camp says, “Nonsense, it’s all the same!...
