Does Your Martech Need a Yellow Card?

2019 FIFA Women’s World Cup Champions – Team USA Last July, millions tuned in to watch the US women’s national soccer team win the 2019 World Cup. It was one of the most-watched soccer matches in the sport’s history. But many of the people tuning in...
Marketing spend: Time to invest in people

Marketing spend: Time to invest in people

In an earlier post, we talked about how CMOs plan to spend more on martech, according to Gartner’s CMO Spend Survey 2018-2019, and whether the hefty rise in technology investment will lead to greater ROI. It’s an important question because B2B marketers are incredibly...