by michael.korch | Aug 7, 2019 | Blog, Marketing Best Practices, Sales and Marketing Alignment
The “2019 Martech 5000” infographic based on Scott Brinker’s work illustrates the rate of martech solution proliferation, showing how the martech space has grown to more than 7,000 solutions today. If you’re in charge of marketing for a smaller company with a limited...
by michael.korch | Aug 1, 2019 | Blog, Marketing Best Practices
Some studies say CMO tenure is getting longer in the booming economy, but the average duration on the job is still shorter for CMOs than it is for C-suite peers. And for digital services providers, the average CMO tenure is just 24 months. One potential explanation is...
by michael.korch | Jun 19, 2019 | Blog, Marketing Best Practices
It’s essential for marketers to be able to provide strategic reporting that demonstrates their impact on revenue. Many marketers focus exclusively on tactical reporting, such as email performance metrics. Tactical reporting is necessary too since activities that...
by michael.korch | Feb 19, 2019 | Blog
In an earlier post, we talked about how CMOs plan to spend more on martech, according to Gartner’s CMO Spend Survey 2018-2019, and whether the hefty rise in technology investment will lead to greater ROI. It’s an important question because B2B marketers are incredibly...
by michael.korch | Jan 15, 2019 | Blog, Marketing Best Practices, Sales and Marketing Alignment
Even with the best intentions, people can misread and misinterpret data. It’s easy to mistake correlation for causation. To demonstrate just how easy that is, one Harvard student searched the U.S. Census database, finding a strong correlation between random...
