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5 Expert Tips for Your 2020 SEO Makeover

5 Expert Tips for Your 2020 SEO Makeover

by michael.korch | Dec 3, 2019 | Blog, Marketing Best Practices

If improving traffic for your website is on your 2020 to-do list, now is the perfect time to review your search engine optimization (SEO) strategy. Are you using the right keywords? Is your site contributing as much as it can to the marketing and sales funnel?   ...
Does Your Martech Need a Yellow Card?

Does Your Martech Need a Yellow Card?

by michael.korch | Sep 11, 2019 | Blog, Marketing Best Practices

Last July, millions tuned in to watch the US women’s national soccer team win the 2019 World Cup. It was one of the most-watched soccer matches in the sport’s history. But many of the people tuning in weren’t die-hard soccer fans, so searches about the yellow and red...
Selecting the Right Marketing Analytics Solution on a Shoestring Budget

Selecting the Right Marketing Analytics Solution on a Shoestring Budget

by michael.korch | Aug 7, 2019 | Blog, Marketing Best Practices, Sales and Marketing Alignment

The “2019 Martech 5000” infographic based on Scott Brinker’s work illustrates the rate of marketing technology (“martech”) solution proliferation, showing how the martech space has grown to more than 7,000 solutions today. If you’re in charge of marketing...
Does Your Martech Stack Spark Joy?

Does Your Martech Stack Spark Joy?

by michael.korch | Aug 1, 2019 | Blog, Marketing Best Practices

Some studies say CMO tenure is getting longer in the booming economy, but the average duration on the job is still shorter for CMOs than it is for C-suite peers. And for digital services providers, the average CMO tenure is just 24 months. One potential explanation is...
Show Marketing’s Value by Moving from Tactical to Strategic Reporting

Show Marketing’s Value by Moving from Tactical to Strategic Reporting

by michael.korch | Jun 19, 2019 | Blog, Marketing Best Practices

It’s essential for marketers to be able to provide strategic reporting that demonstrates their impact on revenue. Many marketers focus exclusively on tactical reporting, such as email performance metrics. Tactical reporting is necessary too since activities that...
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