Lead Status Values for Sales and Marketing

The lead status field is often a source of contention between Marketing and Sales within an organization. The field is typically used to communicate the status of a record to both the reporting users and the sales rep who is working the lead. The reporting user wants to see explicit... Read more ›

Why Multi-Touch Weighted Campaign Influence Is Essential for Understanding Deal Attribution

Attributing revenue to campaigns has been a difficult challenge for data-driven marketers since the beginning. Throughout time, the tools and methods available to us have gotten more powerful and sophisticated, from single campaign attribution, to multi-touch, and most recently weighted influence. The earliest methods would attempt to find a single... Read more ›

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