by Josh Rosenberg | Oct 9, 2014 | Blog, Marketing Best Practices
6Sense posted a great blog this week called CMOs: want to keep your job? Spend on technology – and I couldn’t agree more. Marketing departments as a whole (and especially the people leading them) have to leverage marketing technologies if they want to...
by Josh Rosenberg | Sep 23, 2014 | Blog, Marketing Update
There was a great article in the Guardian today called Six things CEOs want from their marketing teams in the digital age – the title of the article essentially says it all. So to recap here are the 6 things that the CEOs that were interviewed want to see:...
by Josh Rosenberg | Aug 4, 2014 | Blog, Marketing Best Practices
Every business wants to accurately determine the value of its marketing campaigns. Successful companies need to measure marketing metrics like campaign ROI or campaign influence to determine how much value marketing is providing. I am not going to go into detail about...
by Josh Rosenberg | Feb 20, 2014 | Blog, Marketing Update
I came across an interesting article on the Hubspot blog the other day called 7 Essential Roles of the Modern Marketing Department. It basically described the key types of people that you need on any given marketing team in today’s complex marketing environment...
by Josh Rosenberg | Jul 9, 2013 | Blog, Sales and Marketing Alignment
Why do companies invest in marketing? While this may seem like a rhetorical question, it’s certainly one we’ve seen many companies asking over the past few years. Laura Patterson, president of VisionEdge Marketing, in her sales & marketing funnel presentations on...
