by Josh Rosenberg | Jul 27, 2015 | Blog, Marketing Best Practices
Alex Shipillo, Senior Marketing Manager at Influitive, and our CEO, Bonnie Crater, co-authored an article called The One Attribution Strategy B2B Marketers Must Steal From B2C. This strategy is something called cohort analysis, which is grouping orders together,...
by Josh Rosenberg | Apr 28, 2015 | Blog, Marketing Update, Salesforce Best Practices
The Salesforce AppExchange recently hit an amazing milestone – 3 million installs. This is not only significant for Salesforce (3 million installs is a testament to how robust the Salesforce1 Platform is), but it is also important for marketers everywhere using...
by Josh Rosenberg | Apr 14, 2015 | Blog, Marketing Best Practices
This guest post comes from Laura Patterson, President of VisionEdge Marketing. A strategic marketer, data and marketing metrics master, she has helped over a hundred companies in a variety of industries fulfill their marketing potential and achieve competitive...
by Josh Rosenberg | Feb 4, 2015 | Blog, Marketing Best Practices
Despite all the technology advancements we have made since the internet became widely adopted there is still a fundamental problem many businesses still aren’t able to solve – sales and marketing can’t get fully aligned. Chloe Basterfield outlined...
by Josh Rosenberg | Nov 18, 2014 | Blog, Marketing Update
Jean Spencer wrote a great blog today called 5 Ways Marketers Can Actually Use Big Data – and the first thing she wrote really hit home for me: “What do marketers and Big Data have in common? They both have an insatiable desire to know more about their...
