Using B2C Measurement Tactics to Drive B2B Marketing

Alex Shipillo, Senior Marketing Manager at Influitive, and our CEO, Bonnie Crater, co-authored an article called The One Attribution Strategy B2B Marketers Must Steal From B2C.  This strategy is something called cohort analysis, which is grouping orders together, categorizing sales, and analyzing them over time periods to identify common customer... Read more ›



How to Get Sales and Marketing in Alignment

Despite all the technology advancements we have made since the internet became widely adopted there is still a fundamental problem many businesses still aren’t able to solve – sales and marketing can’t get fully aligned.  Chloe Basterfield outlined some key reasons this is happening in a blog post called Why sales... Read more ›





The Essential Modern Marketing Role

I came across an interesting article on Hubspot’s blog the other day called 7 Essential Roles of the Modern Marketing Department.  It basically described the key types of people that you need on any given marketing team in today’s complex marketing environment to succeed.  The roles range from the visionary... Read more ›


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