by Jay Jennison | May 9, 2017 | Blog, Marketing Best Practices
Guest Post from Watson Vermont “Well, it’s event season and the official start to this year’s series was marked by the Marketo Summit in San Francisco two weeks ago. Not only was it the first event of the season, but it was also the first event of my...
by Jay Jennison | Jan 13, 2017 | Blog, From the Sales Team, Sales and Marketing Alignment
Four years ago to the day (whoa!) I wrote a blog that offered an explanation of and considerations for how to organize your Salesforce database in Leads and/or Contacts. Now that we are irrefutably in the midst of the “Age of ABM” I thought it would be prudent...
by Jay Jennison | Apr 17, 2015 | Blog, From the Sales Team, Salesforce Best Practices
About a year and a half ago we noticed an interesting trend in our business. While we were achieving the expected success in the mid-market and enterprises market segments for which our product was mainly created to target (at least back when we were at the...
by Jay Jennison | Sep 5, 2014 | Blog, From the Sales Team
When attacking a large project, it’s important to address the many components of the project with an appropriate order of operations in mind – i.e. which project pieces are to be addressed first, before others. This is important because we...
by Jay Jennison | Apr 7, 2014 | Blog, From the Sales Team
As marketing departments are increasingly being asked to commit and be held accountable for contribution to revenue, quantitative visibility and understanding into the performance of understand revenue with your funnels in salesforce marketing activity has become...
