Marketing spend: Time to invest in people

In an earlier post, we talked about how CMOs plan to spend more on martech, according to Gartner’s CMO Spend Survey 2018-2019, and whether the hefty rise in technology investment will lead to greater ROI. It’s an important question because B2B marketers are incredibly...

Digital Transformation at Iron Mountain

Our most recent guest was Lucian Lui, Senior Vice President of Global Marketing at Iron Mountain Incorporated.  He gave us insights into how a company with a solid, decades-old brand in the physical storage space is making the transition to digital, and how...