Three Steps to Improve Your Marketing Qualified Leads

Alignment is one of the biggest reasons a sales team loses confidence in marketing. For B2B companies, the chain of events usually unfolds in the following way: In the end, the misleading metrics and underperformance of the marketing leads “teach” sales that all marketing leads seem worse than they actually... Read more ›




Planning Your 2nd Half to Hit 2017 Goals

Here we are in July. Your company is trying to make sure the ship is on-course to meet revenue targets. And of course, the natural questions come pouring in from the CEO. Did marketing hit its numbers? Where are you on your year-end marketing goals? Are we on track? If... Read more ›





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