by Feng Hong | Jul 19, 2019 | Blog, Marketing Best Practices, Salesforce Best Practices
Here we are in July (or August). Your company is trying to make sure the ship is on-course to meet revenue targets. And of course, the natural questions come pouring in from the CEO. Did marketing hit its numbers? Where are you on your year-end marketing goals? Are we...
by Feng Hong | May 4, 2018 | Blog, Marketing Update
You may have seen some news about this, and I wanted to tell you what it means for B2B marketers. First let me start with the (obvious) why. Digital marketing is an important part of B2B marketing. There’s the often quoted / misquoted “67% of a buyer journey is done...
by Feng Hong | Mar 7, 2018 | Blog, Sales and Marketing Alignment
In a webinar with MOCCA and DiscoverOrg, we discussed DiscoverOrg’s real-life implementation of Account-Based Marketing (ABM) strategy and the different challenges their team had to learn from and overcome. We at Full Circle Insights have also embarked on our own ABM...
by Feng Hong | Jan 22, 2018 | Blog
Full Circle Insights had a successful (pun intended) Success Circle in the Boston area this past Thursday, January 18th. This was our second mini-style user group event, after our initial SF South Bay one in December. We intended these events to be useful local...
by Feng Hong | Dec 21, 2017 | Blog, Marketing Best Practices, Sales and Marketing Alignment, Salesforce Best Practices
Alignment is one of the biggest reasons a sales team loses confidence in marketing. For B2B companies, the chain of events usually unfolds in the following way: In the end, the misleading metrics and underperformance of the marketing leads “teach” sales that all...
