Blockchain for Marketing and Salesforce

At the recent TrailheaDX conference, Marc Benioff discussed how he learned about Blockchain, and that he hoped Salesforce would have some kind of blockchain strategy by next year’s Dreamforce. Since then I’ve been asked what this might mean for sales and marketing....

Who Owns Your Salesforce Org?

While the challenge of marketing and sales “alignment” is often addressed (or is at least a topic for complaint), the challenges of aligning marketing with IT and development can be just as significant. One place where this comes into play has to do with who is...