by Christine Chartier | Mar 22, 2018 | Blog, Marketing Best Practices, Sales and Marketing Alignment
Every year, Americans watch and gamble on 18 to 22-year-old college students who are paid nothing to play the most exciting basketball games in history. About 24 million Americans spend work hours on their March Madness brackets, costing companies about $2.1...
by Christine Chartier | Jun 29, 2017 | Blog, Marketing Best Practices
Whether you’ve done it once or many times, reporting out to your board on marketing’s performance can be both daunting and painful. From the hours spent gathering data to prove your existence to weaving the story together, the overall experience is often...
by Christine Chartier | May 12, 2017 | Blog, Marketing Best Practices
Reporting out to your CEO and Board can be an extremely painful experience. The hours spent pulling data together from various dashboards, reports and spreadsheets are endless and weaving together a bulletproof story that can stand up to (what seems at times)...
by Christine Chartier | Feb 3, 2017 | Blog, Marketing Best Practices
The B2B CMO job has become more demanding than ever. The job requires a technical understanding and data-driven approach. And now for the first time, marketing has the mandate (as well as the technology/tools) to meet specific revenue goals. While it may seem to be a...
by Christine Chartier | Jan 19, 2017 | Blog
I recently attended a demand gen and marketing ops Meetup in San Francisco that featured a panel discussion on campaign attribution. While I wasn’t surprised about the interest level, I was surprised by a few things: Debate on whether attribution needs to be built on...
