by Christine Chartier | Jun 28, 2018 | Blog, Marketing Best Practices, Marketing Update
The fallout from European Union’s General Data Protection Regulation (GDPR) has been a bonanza for tech journalists. On May 25, the day GDPR became enforced, Digiday reported that Europe’s digital ad demand plummeted 25 to 40 percent. Austrian privacy activist Max...
by Christine Chartier | Jun 20, 2018 | Blog, Marketing Best Practices, Uncategorized
In The Beginning When I started my marketing career many years ago, I learned about marketing funnels that tracked the customer journey from product/brand Awareness to Consideration to Preference to Purchase. That was what we marketers focused on as we planned our...
by Christine Chartier | May 31, 2018 | Blog, Marketing Best Practices, Marketing Update
When psychologists survey Americans about their driving skills, most people rate themselves above average. Mathematically, most people can’t be above average. Still, “illusory superiority” is a consistent phenomenon in psychological studies. Whether you ask people...
by Christine Chartier | May 17, 2018 | Blog, Marketing Best Practices
In Star Wars, Darth Vader and Obi-Wan Kenobi cross lightsabers aboard the Death Star. Before allowing Vader to take his life, Obi-Wan says, “You can’t win, Darth. If you strike me down, I shall become more powerful than you can possibly imagine.” Obi-Wan’s...
by Christine Chartier | Apr 18, 2018 | Blog, Marketing Best Practices
“Thought leader” has become a derided buzzword, a magnet for mockery in Medium, and a label, like “hipster,” that people cannot give themselves. But, what if critics have it wrong? What if thought leaders are so powerful we’re blinded to their achievement? Perhaps...
