Point-Based vs Percent-Based Attribution – Why Point-Based Attribution is More Fair

Salesforce Campaign Attribution allows marketers to accurately attribute the influence of their Marketing/Sales campaigns to revenue. While there are many different attribution models out there, we’ll explore the difference between a Percent-Based Attribution Model vs a Point-Based Attribution Model in this post. I will also explain why everyone should adopt... Read more ›


See what Full Circle can do for you

SCHEDULE A DEMO