by Brian Mar | Apr 9, 2018 | Blog, Sales and Marketing Alignment, Salesforce Best Practices
Salesforce Campaign Attribution allows marketers to accurately attribute the influence of their Marketing/Sales campaigns to revenue. While there are many different attribution models out there, we’ll explore the difference between a Percent-Based Attribution Model vs...
by Brian Mar | Apr 9, 2018 | Blog, Marketing Update, Salesforce Best Practices
As a business analyst, I work with customers who have invested heavily into their CRM tech stack in order to drive better B2B sales. They are marketers who are looking for areas in their business to understand their buyer journey and improve ROI. I provide them with...
