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Martech spending is up, but what about ROI?

by Brian Hansford | Dec 17, 2018 | Blog, Marketing Best Practices, Marketing Update

In Gartner’s CMO Spend Survey 2018-2019, the outlook for martech is rosy, with spending on technology rising from 22 to 29 percent of the total marketing budget. But spending on labor and agency support dropped from 27 to 24 percent and 25 to 23 percent, respectively....

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