Are Marketing Analytics Broken?

Are Marketing Analytics Broken?

Imagine that you hire a marketing intern, and on day one of the job, they make an odd request: “I want to know everything there is to know about this company’s customers. What can you tell me?”   How are you supposed to answer? The scope of the question defies any...
Is Martech a Failure?

Is Martech a Failure?

With the emergence of marketing automation solutions in the last 10 years, the automation of the last department in B2B companies has truly begun. Today over 6,000 martech startups have emerged to address many niche aspects of marketing automation and populate Scott...

The Insights Economy

[in-sahyts  ih-kon-uh-mee] Noun: All activities related to the production, consumption, and trade of insights. If you are reading this, chances are you have probably chosen already to contribute to the Insights Economy, and by the end of this discussion, I hope you...