With the emergence of marketing automation solutions in the last 10 years, the automation of the last department in B2B companies has truly begun. Today over 6,000 martech startups have emerged to address many niche aspects of marketing automation and populate Scott Brinker’s B2B martech landscape. I had an investor...
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[in-sahyts ih-kon–uh-mee] Noun: All activities related to the production, consumption, and trade of insights. If you are reading this, chances are you have probably chosen already to contribute to the Insights Economy, and by the end of this discussion, I hope you will see that the Insights Economy is something really...
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This is the third in a series of blogs about the CMO / CFO relationship and with my interviews with Don Hawley, multi-time CEO and former CFO of Worlds of Wonder, the 1980s toy company that grew explosively and was famous for Teddy Ruxpin, the talking teddy bear. ...
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This is the second blog in the Chief Marketing Officer and Chief Financial Officer communication series featuring my discussion with Don Hawley former CFO and CEO, now president of DLH Consulting and Vistage Chair. BC: When we spoke a few weeks ago you mentioned to me how important it...
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An interview with Don Hawley – A 6-time CEO, 8-time CFO This week I had a chance to catch up with experienced CEO and CFO, Don Hawley. I wanted to get his input on the relationship between the CFO and the CMO, and how marketers work best with a company’s...
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As I’m traveling to the Forrester B2B Marketing conference today I can’t seem to get a break from the presidential contest. Of course the event is being held at the Trump National Doral Miami and heading through George Bush International Airport in Houston, Texas. While I’m looking forward to seeing...
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Account-Based Marketing (ABM) is much more than a new buzzword for marketers. It’s a set of ideas that allows marketing teams to align even more closely with sales and better support a company’s go-to-market activities. Account-based marketing combined with account-based selling can be very efficient, but should every company adopt...
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Alex Shipillo, senior marketing manager at Influitive, and I recently created a webinar for Demand Gen Report on the topic of marketing analytics secrets. One of the secrets that Alex and I like to promote is cohort analysis. Despite its geeky name, cohort analysis is a very cool standard B2C...
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In June, our new CMO, Ellen Luttrell forwarded me this article, Goldman Sachs restricts intern workday to 17 hours in wake of burnout death. If you didn’t see the story, an intern at Goldman Sachs was found dead in his room in London after working 36 hours straight. To be fair to...
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A while back I attended the Cloud CEO Summit hosted by Byron Deeter of Bessemer and John Somorjai of Salesforce Ventures. It was a really fun event at Cavallo Point Lodge with ridiculously fantastic views of the Golden Gate Bridge. Since I love metrics, I attended the KPI breakout with...
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