by Bonnie Crater | Oct 30, 2018 | Blog, Marketing Update
How did today’s known lead become a prospect? Did they click a digital ad on a site like LinkedIn, then check out pages on your company website? Which pages attracted their notice? Did they read a white paper, an executive briefing, or some other piece of digital...
by Bonnie Crater | Aug 15, 2018 | Marketing Best Practices
Suppose that your best friend set you up on a date. After the date, your best friend asks, “How did it go?” Since you’re a quantitative marketer, you put a hidden camera in your jacket so that afterward you could evaluate the engagement level of the date...
by Bonnie Crater | Aug 8, 2018 | Marketing Best Practices
Imagine that you hire a marketing intern, and on day one of the job, they make an odd request: “I want to know everything there is to know about this company’s customers. What can you tell me?” How are you supposed to answer? The scope of the question defies any...
by Bonnie Crater | Aug 1, 2018 | Blog, Marketing Update
One of the most predictable patterns in a free market is consolidation. It signifies that a market has become valuable and competitive. However, consolidation can be unpredictable for the companies involved and customers who depend on their products and services....
by Bonnie Crater | Jul 27, 2018 | Marketing Best Practices
Funnels are a terrific tool for understanding how a sales and marketing operation works. In fact, when I would join a new company, getting the data and creating the funnel would be one of the first things I would do as the new VP of marketing. The reason funnels are...
