Was it as good for you as it was for me?

Suppose that your best friend set you up on a date. After the date, your best friend asks, “How did it go?” Since you’re a quantitative marketer, you put a hidden camera in your jacket so that afterward you could evaluate the engagement level of the date (privacy…what’s that?). You... Read more ›

Are Marketing Analytics Broken?

Imagine that you hire a marketing intern, and on day one of the job, they make an odd request: “I want to know everything there is to know about this company’s customers. What can you tell me?”   How are you supposed to answer? The scope of the question defies... Read more ›

Is Martech a Failure?

With the emergence of marketing automation solutions in the last 10 years, the automation of the last department in B2B companies has truly begun. Today over 6,000 martech startups have emerged to address many niche aspects of marketing automation and populate Scott Brinker’s B2B martech landscape. I had an investor... Read more ›

The Insights Economy

[in-sahyts  ih-kon–uh-mee] Noun: All activities related to the production, consumption, and trade of insights. If you are reading this, chances are you have probably chosen already to contribute to the Insights Economy, and by the end of this discussion, I hope you will see that the Insights Economy is something really... Read more ›

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