by Bonnie Crater | Feb 5, 2020 | Blog, Marketing, Marketing Best Practices
A new year is a great time to renew your brand by creating and executing an effective marketing plan. As the year unfolds, you’ll be planning, achieving, optimizing and evaluating your marketing plan. To do your job effectively, you have to generate and monitor...
by Bonnie Crater | Jan 29, 2020 | Blog, Marketing Best Practices
Marketing ops has a language of its own, and CRM software has its own even more specific definitions. Before you set up a marketing measurement system, it’s important to understand what you’re looking at. Our Full Circle team pulled together the most important...
by Bonnie Crater | Jan 14, 2020 | Blog, Marketing Best Practices
For marketers who rely on siloed data generated by individual solutions in the martech stack, coming up with an annual marketing plan is stressful. They cobble together metrics from a variety of sources to try to create a holistic picture of marketing/sales funnel...
by Bonnie Crater | Jan 6, 2020 | Blog, Marketing Best Practices
Marketers are incredibly busy people — especially on the B2B side. Marketing is in charge of the customer experience from the first anonymous touch online, through each step of the buyer journey, to closing the sale and beyond via upselling and retention initiatives....
by Bonnie Crater | Nov 20, 2019 | Blog, Marketing Best Practices, Salesforce Best Practices
If you’re in charge of creating leads for target sectors, an industry-specific marketing and sales funnel can help you make better decisions. Say you’re tracking overall leads through the funnel, so you know the big picture. But what if one sector is lagging while...
