by Bonnie Crater | Nov 20, 2019 | Blog, Marketing Best Practices, Salesforce Best Practices
If you’re in charge of creating leads for target sectors, an industry-specific marketing and sales funnel can help you make better decisions. Say you’re tracking overall leads through the funnel, so you know the big picture. But what if one sector is lagging while...
by Bonnie Crater | Aug 2, 2019 | IN THE NEWS
You have lots of data, but can you attribute revenue to your marketing campaigns using numbers that are credible to everyone? If not, you’ve got a proof gap. Find out how to close this gap and increase your job security, shares Bonnie Crater, CEO of Full Circle...
by Bonnie Crater | Jul 27, 2019 | Blog, Marketing Best Practices, Salesforce Best Practices
Funnels are a terrific tool for understanding how a sales and marketing operation works. In fact, when I would join a new company, getting the data and creating the funnel would be one of the first things I would do as the new VP of marketing. The reason...
by Bonnie Crater | Jul 12, 2019 | IN THE NEWS
It’s not enough to show tactical numbers; marketing executives need strategic reporting capabilities so they can demonstrate ROI, allocate spend effectively, right-size their operations — and keep their jobs. That’s why you should train well in Martech. A Gartner...
by Bonnie Crater | Jun 24, 2019 | Blog, Marketing Best Practices, Sales and Marketing Alignment
In the early days of Jim Harbaugh’s coaching tenure with the San Francisco 49ers, Jim’s mantra was “how can I be one percent better today?” As CEO of a venture-backed startup company, I often ask myself the same question: How can we be one percent better...
