by Andrea Wildt | Apr 12, 2013 | Blog, Marketing Best Practices
This week’s post comes from the very talented Julie Gibbs, VP Marketing of Mashery. Every marketer has to figure out what metrics matter for their business. If you’re selling shoes, which styles are moving now, who’s buying them, and what price they’re paying...
by Andrea Wildt | Mar 28, 2013 | Blog, Marketing Update
Yesterday Full Circle Insights announced the next-generation of Weighted Campaign Influence, a feature that revolutionizes the ability to measure & attribute value to the many touches that contribute to revenue in Salesforce. This is particularly exciting to me as...
by Andrea Wildt | Jan 17, 2013 | Blog, Salesforce Best Practices
Jason Lemkin wrote a great post last month on Why lead Velocity Rate (LVR) is the Most Important Metric in SaaS. He argues that pipeline metrics alone are not enough to predict if you will hit your numbers due to inconsistent rep behavior and encourages organizations...
by Andrea Wildt | Nov 8, 2012 | Blog, Salesforce Best Practices
One mechanism we employ at Full Circle Insights is the concept of Assignment Time-Outs, which facilitate a forced time-out after a rep has engaged with a prospect and disqualified them for the time being. Time-outs prevent a name from returning to sales the next day...
by Andrea Wildt | Oct 19, 2012 | Blog, Salesforce Best Practices
I love all the lead process maps salesforce.com releases – they are visually appealing splashes of eye candy that give newbies a good idea of how data could flow through the system. If you haven’t seen these before you can find them here, here and here. The main...
