Salesforce Campaign Influence Comes Full Circle

Yesterday Full Circle Insights announced the next-generation of Weighted Campaign Influence, a feature that revolutionizes the ability to measure & attribute value to the many touches that contribute to revenue in Salesforce. This is particularly exciting to me as it feels like I’m finally closing out some unfinished business. You... Read more ›

MQL Velocity – Why It Matters

Jason Lemkin wrote a great post last month on Why lead Velocity Rate (LVR) is the Most Important Metric in SaaS. He argues that pipeline metrics alone are not enough to predict if you will hit your numbers due to inconsistent rep behavior and encourages organizations to look at Marketing... Read more ›


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