by Alison Rouse | Oct 9, 2017 | Blog, Marketing Best Practices, Salesforce Best Practices
What is lift analysis and why should you use it? Lift analysis is a measurement of how a Campaign impacts specific key metrics like deal velocity, conversion rate, or average deal size. When it comes to multi-touch attribution, a marketing lift analysis can be applied...
by Alison Rouse | Sep 7, 2016 | Blog, Marketing Best Practices, Salesforce Best Practices
If you are looking to measure the success of your digital campaigns, consider utilizing Digital Source Tracker as an optimal option to the method detailed below. Digital Source Tracker provides tracking of digital touches, organic traffic, and other types of referral...
by Alison Rouse | Sep 7, 2016 | Blog, Marketing Best Practices, Salesforce Best Practices
If you are looking to measure the success of your digital campaigns, consider utilizing Digital Source Tracker as an optimal option to the method detailed below. Digital Source Tracker provides tracking of digital touches, organic traffic, and other types of referral...
by Alison Rouse | Sep 7, 2016 | Blog, Marketing Best Practices, Salesforce Best Practices
If you are looking to measure the success of your digital campaigns, consider utilizing Digital Source Tracker as an optimal option to the method detailed below. Digital Source Tracker provides tracking of digital touches, organic traffic, and other types of referral...
