In the News

Digital Transformation at Iron Mountain

Our most recent guest was Lucian Lui, Senior Vice President of Global Marketing at Iron Mountain Incorporated.  He gave us insights into how a company with a solid, decades-old brand in the physical storage space is making the transition to digital, and how...

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5 Marketing Automation Tips for SMBs from the Experts

Not sure how to get started with implementing marketing automation for your SMB? These 5 tips from MTA experts will help you make the leap effectively.   As 2019 is just a month away, you must already have started planning your marketing roadmap for the upcoming...

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Aligning Marketing & Sales at Fuze Part 4: Sales Enablement

In this fourth and final part of our interview with Brian Kardon, Chief Marketing Officer at Fuze, we discuss Fuze’s marketing technology stack, approach to sales enablement, and a key part of their sales process called “Business Value Analysis”.Technology...

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Above the Funnel No More

The conventional sales funnel exceeded its usefulness a long time ago, roughly when the Internet gave us the ability to gather our own information about vendors, products and services. Without the necessity of contacting a salesperson, individuals and businesses could...

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Can A TV Comedy Show Change The Game For Women In Tech?

There are tons of initiatives for women in tech: awards, grants, accelerator programs. These initiatives tell a great story: women have become celebrated, recognized, respected. Finally. But is this the reality? Last year, I interviewed several...

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