In the News
Full Circle Insights: Funnel Metrics and Attribution for Salesforce
At most companies, marketing and sales don’t operate on a level playing field. B2B sales operations have CRM systems like Salesforce to measure performance, including overall company metrics and the granular details of team and individual performance. Since the CRM...
SalesTech Interview With Bonnie Crater, President And CEO, Full Circle Insights
Tell us a little about your vision into Sales Technology. What drives you as a CEO of a Sales Technology company?Well, before co-founding Full Circle, I was a Marketing VP and executive at a number of software companies in the Silicon Valley. In the rise...
Digital Transformation at Iron Mountain
Our most recent guest was Lucian Lui, Senior Vice President of Global Marketing at Iron Mountain Incorporated. He gave us insights into how a company with a solid, decades-old brand in the physical storage space is making the transition to digital, and how...
How the “Fake News” Effect Undermines Marketing Executives (And How to Fix It)
American statesman Daniel Patrick Moynihan once famously said that people are entitled to their own opinions, but not their own facts. That sentiment seems almost quaint in these highly polarized times. A 2016 report on journalism and the media by the Pew Research...
5 Marketing Automation Tips for SMBs from the Experts
Not sure how to get started with implementing marketing automation for your SMB? These 5 tips from MTA experts will help you make the leap effectively. As 2019 is just a month away, you must already have started planning your marketing roadmap for the upcoming...
Interview with Co-Founder, President & CEO of Full Circle Insights – Bonnie Crater
“One of the most significant changes is that buyers are more sophisticated, especially on the B2B side.” 1. Tell us about your role at Full Circle Insights and how you got here? Before co-founding Full Circle, I was a marketing VP and executive at a number of software...
Aligning Marketing & Sales at Fuze Part 4: Sales Enablement
In this fourth and final part of our interview with Brian Kardon, Chief Marketing Officer at Fuze, we discuss Fuze’s marketing technology stack, approach to sales enablement, and a key part of their sales process called “Business Value Analysis”.Technology...
Above the Funnel No More
The conventional sales funnel exceeded its usefulness a long time ago, roughly when the Internet gave us the ability to gather our own information about vendors, products and services. Without the necessity of contacting a salesperson, individuals and businesses could...
Can A TV Comedy Show Change The Game For Women In Tech?
There are tons of initiatives for women in tech: awards, grants, accelerator programs. These initiatives tell a great story: women have become celebrated, recognized, respected. Finally. But is this the reality? Last year, I interviewed several...
Better together — Using attribution approaches for understanding, not for credit
Don't get locked into attribution concepts that hurt, rather than help, your efforts to achieve business goals. Marketing attribution is always a hot topic because everyone’s looking to crack the code of what particular campaign element — or combination thereof — can...