Above the Funnel No More

The conventional sales funnel exceeded its usefulness a long time ago, roughly when the Internet gave us the ability to gather our own information about vendors, products and services. Without the necessity of contacting a salesperson, individuals and businesses could...

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The Regulation Cycle: Putting GDPR in Context

Just as regulations were needed for the auto industry to mature, regulations like GDPR help data-driven marketing to grow up.   May 25, 2018, the day tech companies have all braced for, has come and gone. The European Union now will enforce its General Data...

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