The Regulation Cycle: Putting GDPR in Context

Just as regulations were needed for the auto industry to mature, regulations like GDPR help data-driven marketing to grow up.   May 25, 2018, the day tech companies have all braced for, has come and gone. The European Union now will enforce its General Data...

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4 Steps To Succeeding In The Insights Economy

Today’s software vendors say they have a “data-driven strategy,” meaning they understand how large a role data plays in understanding customers and driving market share gains. But most aren’t aware data is the basic component driving a profound shift in the market, a...

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