In the News
Celebrate International Women’s Day by Carrying the Work of Equality Forward
This month, which marks the first International Women’s Day in the new decade (March 8), is a good time to reflect on women’s progress toward equality in the working world and business leadership ranks. The news isn’t good. Here are a few statistics from the 2019...
2020 Marketing Will Require 2020 Visions of CMO Role, TikTok, Amazon, CCPA
Originally posted on Target Marketing, written by Heather Fletcher. When brand leaders envision 2020 marketing, their main efforts will need to be on keeping their minds from exploding. From there, they’ll need to decide whether their attitudes are ones of seeing...
3 Pivotal Ways CEOs can Facilitate CMO Success in 2020
Originally posted on MarTech Advisor, written by Suhasini Kirloskar. CEOs need to work synergistically to help CMOs succeed in 2020. This is imperative, so marketing drives business growth and delivers a great customer experience. How can this be achieved? Here are...
MarTech Interview with Charlie Ungashick, CMO at Validity Inc.
Originally posted on MarTech Series, written by Sudipto Ghosh. Could you tell us about your role and journey into Marketing Technology? I started my career in IT, starting at AIG on Wall Street right out of college. My CTO sent me up to Boston to learn about a new...
How B2B Marketers Can Use Data to Calculate Their ROI
Originally posted on 60 Second Marketer. If you’re a B2B marketer who uses martech point solutions to streamline operations and automate outreach, you generate a lot of data. Your dashboards and reporting tools provide tons of numbers on marketing activities, and you...
5 Things I Wish Someone Told Me Before I Became A CEO
An interview with Bonnie Crater, President & CEO of Full Circle Insights, by Phil La Duke - originally posted on Authority Magazine. Make your first customers successful ambassadors of your offering. This only makes sense. If your first customers are delighted...
Expert IDs how brands can prep for success in 2020
Campaign measurement options change all the time, and the right tools can mean the difference in a campaign's success. How can businesses set up for a profitable 2020? We asked a digital expert to weigh in with her top three tips to prep for the new year.Use funnel...
MarTech Interview with Bonnie Crater, CEO at Full Circle Insights
“It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI.” Tell us a little about your vision into Technology. What drives you as a CEO of a Technology company? Well, before...
4 Ways to Deputize Customers as Brand Ambassadors
Marketers have plenty of data. Say, you run a marketing department with a growing number of point solutions that automate outreach, streamline processes and capture information. Each solution generates its own volumes of data via dashboards and reporting tools. You...
Want to Save Your B2B Marketing Job? Close the Proof Gap!
You have lots of data, but can you attribute revenue to your marketing campaigns using numbers that are credible to everyone? If not, you’ve got a proof gap. Find out how to close this gap and increase your job security, shares Bonnie Crater, CEO of Full Circle...