In the News

Originally posted on Target Marketing, written by Heather Fletcher.  When brand leaders envision 2020 marketing, their main efforts will need to be on keeping their minds from exploding. From there, they’ll need to decide whether their attitudes are ones of seeing...

Originally posted on MarTech Advisor, written by Suhasini Kirloskar. CEOs need to work synergistically to help CMOs succeed in 2020. This is imperative, so marketing drives business growth and delivers a great customer experience. How can this be achieved? Here are...

Originally posted on MarTech Series, written by Sudipto Ghosh. Could you tell us about your role and journey into Marketing Technology? I started my career in IT, starting at AIG on Wall Street right out of college. My CTO sent me up to Boston to learn about a new...

Originally posted on 60 Second Marketer.  If you’re a B2B marketer who uses martech point solutions to streamline operations and automate outreach, you generate a lot of data. Your dashboards and reporting tools provide tons of numbers on marketing activities, and you...

An interview with Bonnie Crater, President & CEO of Full Circle Insights, by Phil La Duke - originally posted on Authority Magazine.  Make your first customers successful ambassadors of your offering. This only makes sense. If your first customers are delighted...

Campaign measurement options change all the time, and the right tools can mean the difference in a campaign's success. How can businesses set up for a profitable 2020? We asked a digital expert to weigh in with her top three tips to prep for the new year.Use funnel...

“It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI.” Tell us a little about your vision into Technology. What drives you as a CEO of a Technology company? Well, before...

Marketers have plenty of data. Say, you run a marketing department with a growing number of point solutions that automate outreach, streamline processes and capture information. Each solution generates its own volumes of data via dashboards and reporting tools. You...

You have lots of data, but can you attribute revenue to your marketing campaigns using numbers that are credible to everyone? If not, you’ve got a proof gap. Find out how to close this gap and increase your job security, shares Bonnie Crater, CEO of Full Circle...

It’s not enough to show tactical numbers; marketing executives need strategic reporting capabilities so they can demonstrate ROI, allocate spend effectively, right-size their operations — and keep their jobs. That’s why you should train well in Martech. A Gartner...