News & Press


Full Circle Insights: 360° Visibility to Enhance Marketing Performance

AUTHOR   CIOReview   •   February 9, 2016   •   No Comments
Marketers today often struggle to get accurate data that reflects how marketing campaigns contribute to the revenue and how sales interact with the marketing leads. With her in-depth marketing expertise, Bonnie Crater, former Salesforce Senior Vice President and a marketing veteran felt a tremendous need to effectively manage marketing data... Read More ›

You Can Be Successful Working Fewer than 50 Hours a Week

AUTHOR   Laura Vanderkam   •   February 8, 2016   •   No Comments
Many argue that keeping a lid on your working hours is even a competitive advantage. It sounds like common sense: if you want to succeed, work hard. Many people assume “work hard” means “work long.” Famous workaholics such as Bill Gates and Martha Stewart contribute to this perception, and in... Read More ›

Why one CEO won’t hire you if you don’t have a hobby

AUTHOR   Natalie Walters   •   February 8, 2016   •   No Comments
Bonnie Crater, CEO of Full Circle Insights, had been working in the famously competitive Silicon Valley for 25 years before noticing the effect her long days and stressful job were having on her health. While watching herself in a video presentation at the annual Consumer Electronics Show (CES) in Las... Read More ›

Fortune Term Sheet

AUTHOR   Dan Primack   •   December 17, 2015   •   No Comments
 Full Circle Insights Inc., a San Mateo, Calif.-based provider of marketing performance management solutions, has raised $4.7 million in new Series B funding. Aligned Partners led the round, and was joined by Salesforce Ventures.   To view the original article, please visit Read More ›

Full Circle Insights raises $4.7 million Series B to make marketing count for more than just leads

AUTHOR   JON CIFUENTES   •   December 17, 2015   •   No Comments
Full Circle Insights, a sales and marketing analytics company, is announcing today a $4.7 million series B round led by Aligned Ventures and Salesforce Ventures. Along with the company’s previous round, this brings the total raised to $9.5 million — with the plan to significantly expand sales and marketing and to develop... Read More ›

Daily funding roundup

AUTHOR   Mitos Suson   •   December 17, 2015   •   No Comments
Full Circle Insights, Inc., makers of marketing performance management solutions, today announced a Series B funding round that will provide additional resources to expand the company’s sales and marketing initiatives and support customer success with new products and services. Aligned Partners led the $4.7 million round with participation from Salesforce Ventures.  ... Read More ›
CRM Buyer

Year-End Intelligence

AUTHOR   Denis Pombriant   •   December 17, 2015   •   No Comments
There’s always an aphorism about Santa, stockings and year-end funding news, but I am tired of them so I’ll let you imagine one. However, the funding news is so good from so many sources that I thought it worthwhile to mention a few items — there are patterns emerging. First,... Read More ›

Does The Future Of Email Marketing Live In The Cloud?

AUTHOR   Jess Nelson   •   November 30, 2015   •   No Comments
Data-driven and targeted email marketing can exponentially increase return on investment, yet many marketers still rely on email lists instead of databases and have not fully integrated data into their campaigns. Just over a third (38%) of companies across industries currently use their data archives for business analysis, according to... Read More ›
eM+C Online Marketing Strategies and Tactics

4 Metrics That Uncover Key Insights From Your Data

AUTHOR   Bonnie Crater   •   October 27, 2015   •   No Comments
Over the last few years, marketing has shifted towards becoming as much of a science as an art. While intuition and panache still play a large role, focusing on the data behind marketing campaigns is now at the core of what defines effective marketing. Brands now have access to more... Read More ›
Mobile Marketing Watch

Op-Ed: Five Key Skills for the Modern Marketer

AUTHOR   Michael Essany   •   October 26, 2015   •   No Comments
The following is a guest contributed post from Bonnie Crater, the President & CEO of Full Circle Insights. Move over, Don Draper. A tectonic shift is underway as new technology tools and advanced data capabilities create a huge impact on modern marketing campaign planning, execution, analysis and optimization. To make... Read More ›