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From Data-Diving to Insights-Driving

September 14-15, 2017
San Francisco, CA

News & Press

HR Morning

The surprisingly simple interview question this CEO always asks

AUTHOR   Christian Schappel   •   May 13, 2016   •   No Comments
HR pros and hiring managers never stop looking for that next great interview question (nor should they). Well, here’s one that may be worth adding to your must-ask list — if you agree with the CEO’s reason for asking it.  First, here’s the question: “What hobby is important to you?”... Read More ›
The Drum

Three major marketing mistakes – and how to avoid them

AUTHOR   Bonnie Crater   •   May 11, 2016   •   No Comments
The practice of marketing has changed dramatically over the past 20 years, and I’ve been fortunate to witness the transformation while serving as a marketing executive for some of the world’s leading brands. The rise of digital marketing platforms has certainly been a gamechanger from the customer-facing marketers’ perspective. But... Read More ›

The 1 Requirement Every Employee in Your Company Should Meet

AUTHOR   CHRISTINA DESMARAIS   •   April 25, 2016   •   No Comments
This Silicon Valley CEO won’t bring anyone on board without it. Last summer, Goldman Sachs made headlines when the investment banking firm announced it would no longer allow its interns to pull all-nighters during the week, dictating that they must be out of the office from midnight to 7 a.m.... Read More ›
Chief Marketer

Top 3 Tips for Optimizing Your Marketing Strategy

AUTHOR   Bonnie Crater   •   April 4, 2016   •   No Comments
An effective marketing strategy is the key to customer acquisition and retention, which is in turn essential for business success. Marketers use a variety of techniques to drive new business, including eye-catching product design, compelling content and cross-selling opportunities. But it can be difficult to identify which elements in the... Read More ›
The Next Web

Are unicorns on the verge of extinction?

AUTHOR   Bonnie Crater   •   April 4, 2016   •   No Comments
It’s clear that public markets don’t always share Silicon Valley’s sunny optimism at IPO time. One recent and much-discussed example is flash data storage company Pure Storage, which raised $425 million in its highly anticipated IPO but then fell back to earth on the first day of trading, when the... Read More ›

10 Challenges CEOs Will Face in 2016

AUTHOR   Brittney Helmrich   •   March 14, 2016   •   No Comments
Each year, CEOs face new and different challenges in order to keep their companies running smoothly. From adapting to new technological advances and political changes to recruiting top talent in a changing job market, CEOs have a lot to deal with. Now that 2016 is in full force, we asked... Read More ›

A victim of the dot-com bust shares five pieces of advice for startups caught in today’s ‘bubble’

AUTHOR   Jillian D'Onfro   •   March 7, 2016   •   No Comments
You can still hear the wince in Bonnie Crater’s voice when she talks about Zelerate, the ecommerce software company she ran between 1999 and 2001. During the dotcom boom, the company raised about $15 million and burned through most of that money on growth, fully expecting that it would easily... Read More ›

What Every Business Leader Can Learn from Ellen DeGeneres

AUTHOR   Bonnie Crater   •   February 21, 2016   •   No Comments
Ellen DeGeneres once said, “It’s failure that gives you the proper perspective on success.” I agree. It’s no fun to pour your heart and soul into an endeavor only to see it fail, but the lessons you take away from the experience can make future success possible. I learned this... Read More ›

Full Circle Insights: 360° Visibility to Enhance Marketing Performance

AUTHOR   CIOReview   •   February 9, 2016   •   No Comments
Marketers today often struggle to get accurate data that reflects how marketing campaigns contribute to the revenue and how sales interact with the marketing leads. With her in-depth marketing expertise, Bonnie Crater, former Salesforce Senior Vice President and a marketing veteran felt a tremendous need to effectively manage marketing data... Read More ›

You Can Be Successful Working Fewer than 50 Hours a Week

AUTHOR   Laura Vanderkam   •   February 8, 2016   •   No Comments
Many argue that keeping a lid on your working hours is even a competitive advantage. It sounds like common sense: if you want to succeed, work hard. Many people assume “work hard” means “work long.” Famous workaholics such as Bill Gates and Martha Stewart contribute to this perception, and in... Read More ›