News & Press

MarTech Interview Series

Interview with Bonnie Crater, President and CEO, Full Circle Insights

AUTHOR   Sudipto Ghosh   •   October 9, 2017   •   No Comments
On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of a MarTech innovation company? As a 5-time VP of Marketing in Silicon Valley, I always wanted to measure my marketing programs and their impact on revenue. I figured that... Read More ›
Demand Gen Report

Demand Gen Report: The Four Pillars That Simplify Your Board Report

AUTHOR   Christine Vermes   •   October 3, 2017   •   2 Comments
No matter how often you present to the board, the pressure to perform and justify your existence is ever present and can be one of the most intimidating things you’ll do professionally.And the prep work can be onerous. The hours spent pulling data together from various dashboards, reports and spreadsheets are... Read More ›
Martech Advisor

4 Questions You Can Ask Yourself to Simplify Your CEO/Board Report

AUTHOR   Christine Vermes   •   September 25, 2017   •   No Comments
Reporting out to your CEO and Board can be an extremely painful experience. Christine Vermes, Head of Marketing at Full Circle Insights, has simplified reporting out to her CEO and Board by using four questions as her guide. Reporting out to your CEO and Board can be an extremely painful... Read More ›
MarTech Series

Full Circle Insights CEO Bonnie Crater to Introduce “Insights Economy” Paradigm Shift in Keynote Speech at Upcoming Circulate Conference

AUTHOR   PRNewswire   •   September 16, 2017   •   No Comments
Full Circle Insights, Inc., makers of comprehensive marketing and sales performance management solutions, introduced the “Insights Economy” paradigm shift in a keynote speech delivered by CEO Bonnie Crater at the Circulate Conference, which took place at the W Hotel in San Francisco. Crater also announced Full Circle Insights’ plans for... Read More ›
MarTech Series

TechBytes with Jim Sinai, VP of Marketing, Salesforce Einstein

AUTHOR   Sudipto Ghosh   •   September 16, 2017   •   No Comments
In the run up to Full Circle Insights’ Circulate 2017, we spoke to Jim Sinai, VP, Marketing, Salesforce Einstein, who is scheduled to speak at the event. In this interview, Jim shares his insights on companies revamping their data practices to be AI-first. MTS: What brings you to Circulate 2017? Could you... Read More ›
G2 Crowd

Recognizing Women CEOs in Tech

AUTHOR   Levi Olmstead   •   September 12, 2017   •   No Comments
Last month, The SaaS Report released its annual report on the top 50 SaaS CEOs. Sadly, out of the 50 CEOs on the list, only one woman was included. Let’s give The SaaS Report the benefit of the doubt; I don’t think women were intentionally left off of the list. The... Read More ›
MarTech Interview Series

Interview with Elle Woulfe, VP of Marketing at LookBookHQ

AUTHOR   Sudipto Ghosh   •   September 8, 2017   •   No Comments
MTS: Tell us about your role and how you got here? (What inspired you to be a part of a content management company?) I’m the VP of Marketing at LookBookHQ and my background is in demand generation. In my heart, I’m a big marketing nerd and I really love working... Read More ›
Martech Advisor

Rob Consoli, CRO of Liaison Technology talks Marketing Tech

AUTHOR   Ankush Gupta   •   September 6, 2017   •   No Comments
In this interview Rob Consoli, CRO of Liaison Technology speaks about being data centric, believing in the transformative power of technology and unifying CRM with marketing automation tools to optimize marketing spend and enhance customer experience. He adds on to eliminate manual processes as its slows down the process and... Read More ›
MarTech Today

Applause CMO: Digital tech continues to change how customers are acquired and kept happy

AUTHOR   Barry Levine   •   September 1, 2017   •   No Comments
For Charlie Ungashick, the shift in recent years has changed the direction and lifespan of his marketing efforts.   Before digital, the marketer’s role was pretty clean-cut: Tell people about the product and get them to buy it. Post-purchase, maybe a marketer would get a warranty card, Applause CMO Charlie Ungashick told... Read More ›

These Four Data Points Demonstrate Marketing ROI to the C-Suite

AUTHOR   Bonnie Crater   •   August 23, 2017   •   No Comments
The average tenure for a CMO fell again last year: CMOs at 100 of the top U.S. brands held on to their jobs for just 42 months in 2016, down from 44 months in 2015, according to a recent Wall Street Journal article. In highly competitive sectors like technology, CMO tenure... Read More ›