News & Press

G2 Crowd

Recognizing Women CEOs in Tech

AUTHOR   Levi Olmstead   •   September 12, 2017   •   No Comments
Last month, The SaaS Report released its annual report on the top 50 SaaS CEOs. Sadly, out of the 50 CEOs on the list, only one woman was included. Let’s give The SaaS Report the benefit of the doubt; I don’t think women were intentionally left off of the list. The... Read More ›
MarTech Interview Series

Interview with Elle Woulfe, VP of Marketing at LookBookHQ

AUTHOR   Sudipto Ghosh   •   September 8, 2017   •   No Comments
MTS: Tell us about your role and how you got here? (What inspired you to be a part of a content management company?) I’m the VP of Marketing at LookBookHQ and my background is in demand generation. In my heart, I’m a big marketing nerd and I really love working... Read More ›
Martech Advisor

Rob Consoli, CRO of Liaison Technology talks Marketing Tech

AUTHOR   Ankush Gupta   •   September 6, 2017   •   No Comments
In this interview Rob Consoli, CRO of Liaison Technology speaks about being data centric, believing in the transformative power of technology and unifying CRM with marketing automation tools to optimize marketing spend and enhance customer experience. He adds on to eliminate manual processes as its slows down the process and... Read More ›
MarTech Today

Applause CMO: Digital tech continues to change how customers are acquired and kept happy

AUTHOR   Barry Levine   •   September 1, 2017   •   No Comments
For Charlie Ungashick, the shift in recent years has changed the direction and lifespan of his marketing efforts.   Before digital, the marketer’s role was pretty clean-cut: Tell people about the product and get them to buy it. Post-purchase, maybe a marketer would get a warranty card, Applause CMO Charlie Ungashick told... Read More ›
MarketingProfs

These Four Data Points Demonstrate Marketing ROI to the C-Suite

AUTHOR   Bonnie Crater   •   August 23, 2017   •   No Comments
The average tenure for a CMO fell again last year: CMOs at 100 of the top U.S. brands held on to their jobs for just 42 months in 2016, down from 44 months in 2015, according to a recent Wall Street Journal article. In highly competitive sectors like technology, CMO tenure... Read More ›
Marketing Land

3 Strategies for Keeping Your Marketing Job in the Age of AI

AUTHOR   Barry Levine   •   August 14, 2017   •   No Comments
Tools powered by artificial intelligence don’t care whether they replace you. So, here are three spaces they can’t fill — at least not for a while.   Artificial intelligence-based marketing tools can now learn, predict, personalize, strategize, make decisions, take action, provide insights and create content. So, what can human marketers... Read More ›
Martech

3 Strategies for Keeping Your Marketing Job in the Age of AI

AUTHOR   Barry Levine   •   August 11, 2017   •   No Comments
Tools powered by artificial intelligence don’t care whether they replace you. So, here are three spaces they can’t fill — at least not for a while.   Artificial intelligence-based marketing tools can now learn, predict, personalize, strategize, make decisions, take action, provide insights and create content. So, what can human marketers... Read More ›
Martech Advisor

Top 3 Signs that Your Marketing Analytics Solution Isn’t a Good Fit

AUTHOR   Bonnie Crater   •   June 19, 2017   •   No Comments
Bonnie Crater, CEO of Full Circle Insights discusses how to evaluate their marketing analytics solution, marketers should ensure that their system’s data matches sales’ numbers, make sure that they have maximum funnel visibility and confirm that the system provides access to numerous attribution models The use of marketing technology (martech)... Read More ›
USA Today

Can Uber really change?

AUTHOR   Marco della Cava   •   June 16, 2017   •   No Comments
SAN FRANCISCO — Uber now has 47 detailed recommendations from an exhaustive internal investigation on how to overhaul its company culture, from making its board more independent to keeping records of human resources complaints. Now comes the hard part. Most change management experts agree that a corporate make-over is impossible without an... Read More ›
HR.com

Athletes Encouraged To Apply: A few traits athletes bring to the table

AUTHOR   Bonnie Crater   •   June 3, 2017   •   No Comments
Company cultures are either built intentionally or spring up spontaneously in a vacuum. Leaving company culture to chance is a risky proposition — leaders are much better served by putting thought and planning into creating a culture that reflects their values and advances their business objectives. One core component of... Read More ›