News & Press

DMNews

What About the Workers?: Voices from Dreamforce #1

AUTHOR   Kim Davis   •   November 9, 2017   •   No Comments
Simon Mulcahy is an Englishman with an English sense of humor. When I asked the Salesforce CMO if he could draw out the main theme or themes of Dreamforce 2017 for me, he said “Yes, I think I can do that.”  Then he leaned across the table, tapped my arm,... Read More ›
TechTarget

Actionable Data = Power – 5 Key Findings from TechTarget’s Boston Priority Engine User Group

AUTHOR   Ben Bradley   •   November 9, 2017   •   No Comments
As our Priority Engine platform has grown, we’ve started to host Priority Engine User Group events in multiple cities, so marketers can understand the use cases, successes and challenges their peers are experiencing with the tool. Last week, we had our first such meeting in Boston, following up to our successful events... Read More ›
Demand Gen Report

Dreamforce 2017: Need For Smarter, Personalized Buyer Experiences Fuels AI Growth

AUTHOR   Brian Anderson   •   November 8, 2017   •   No Comments
B2B marketing and sales teams are looking to their tech stacks to execute complex campaigns and deliver more personalized customer experiences to meet buyer expectations. This has driven much of the conversation this year at Salesforce’s annual Dreamforce conference, and company Founder and CEO Marc Benioff calls this development the “fourth industrial... Read More ›
TMC

Winners of the 2017 Tech Culture Award Announced

AUTHOR   Mandi Nowitz   •   October 24, 2017   •   No Comments
Trumbull, CT, October 3, 2017 TMC, a global, integrated media company helping clients build communities in print, in person and online, announced the recipients of the 2017 Tech Culture Award. The TechZone360 Tech Culture Award seeks to recognize the best-of-the-best work cultures within the technology sector.  Honoring organizations committed to continuously... Read More ›
MarTech Interview Series

Interview with Bonnie Crater, President and CEO, Full Circle Insights

AUTHOR   Sudipto Ghosh   •   October 9, 2017   •   No Comments
On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of a MarTech innovation company? As a 5-time VP of Marketing in Silicon Valley, I always wanted to measure my marketing programs and their impact on revenue. I figured that... Read More ›
Demand Gen Report

Demand Gen Report: The Four Pillars That Simplify Your Board Report

AUTHOR   Christine Vermes   •   October 3, 2017   •   2 Comments
No matter how often you present to the board, the pressure to perform and justify your existence is ever present and can be one of the most intimidating things you’ll do professionally.And the prep work can be onerous. The hours spent pulling data together from various dashboards, reports and spreadsheets are... Read More ›
Martech Advisor

4 Questions You Can Ask Yourself to Simplify Your CEO/Board Report

AUTHOR   Christine Vermes   •   September 25, 2017   •   No Comments
Reporting out to your CEO and Board can be an extremely painful experience. Christine Vermes, Head of Marketing at Full Circle Insights, has simplified reporting out to her CEO and Board by using four questions as her guide. Reporting out to your CEO and Board can be an extremely painful... Read More ›
MarTech Series

Full Circle Insights CEO Bonnie Crater to Introduce “Insights Economy” Paradigm Shift in Keynote Speech at Upcoming Circulate Conference

AUTHOR   PRNewswire   •   September 16, 2017   •   No Comments
Full Circle Insights, Inc., makers of comprehensive marketing and sales performance management solutions, introduced the “Insights Economy” paradigm shift in a keynote speech delivered by CEO Bonnie Crater at the Circulate Conference, which took place at the W Hotel in San Francisco. Crater also announced Full Circle Insights’ plans for... Read More ›
MarTech Series

TechBytes with Jim Sinai, VP of Marketing, Salesforce Einstein

AUTHOR   Sudipto Ghosh   •   September 16, 2017   •   No Comments
In the run up to Full Circle Insights’ Circulate 2017, we spoke to Jim Sinai, VP, Marketing, Salesforce Einstein, who is scheduled to speak at the event. In this interview, Jim shares his insights on companies revamping their data practices to be AI-first. MTS: What brings you to Circulate 2017? Could you... Read More ›