News & Press

Implementing Martech? Don’t Skip This Step

AUTHOR   Ginger Conlon   •   March 15, 2018   •   No Comments
You’re ready to implement a new marketing technology. Beyond choosing the right tool and vendor, there are countless other considerations: How long will the implementation take and what’s the expected time to ROI? How will our processes need to change? Who will take the reins over the long term? to... Read More ›
SSPR

4 Marketing Reporting Resolutions for 2018

AUTHOR   Heather Kelly   •   January 10, 2018   •   No Comments
The tools to measure the impact of public relations and other marketing initiatives have improved dramatically in the last few years, and, well, we need to be leveraging them. Better marketing reporting is becoming critical. By implementing the right tools, we can not only measure success through ROI and outlined objectives, but also demonstrate the... Read More ›
CMS Wire

What’s on the Holiday Wishlist for Marketers This Year?

AUTHOR   Dom Nicastro   •   December 22, 2017   •   No Comments
What do marketers really want? According to a Marketo survey earlier this year, marketers said in 2017 they’d focus on the internet of things (IoT), machine learning, predictive analytics and virtual reality as top technologies. Twelve months later, in this season of giving, we’ve decided to catch up with marketers to see... Read More ›
MarTech Zone

In 2018, Data Will Fuel the Emerging Insights Economy

AUTHOR   Bonnie Crater   •   December 21, 2017   •   No Comments
The prospect of artificial intelligence (AI) changing everything generated considerable buzz in marketing circles in 2017, and that will continue in 2018 and the years ahead. Innovations like Salesforce Einstein, the first comprehensive AI for CRM, will give sales professionals unprecedented insights into customer needs, help support agents solve problems before customers even... Read More ›
MarTech Advisor

The Insights Economy – An Introduction

AUTHOR   Bonnie Crater   •   December 20, 2017   •   No Comments
With comprehensive marketing attribution data, marketing executives can make more informed decisions about campaign spend and demonstrate their impact on revenue. But we’re still in the early stages of the Insights Economy writes Bonnie Crater, CEO of Full Circle Insights  People at the dawn of a huge economic shift rarely... Read More ›
DMNews

What About the Workers?: Voices from Dreamforce #1

AUTHOR   Kim Davis   •   November 9, 2017   •   No Comments
Simon Mulcahy is an Englishman with an English sense of humor. When I asked the Salesforce CMO if he could draw out the main theme or themes of Dreamforce 2017 for me, he said “Yes, I think I can do that.”  Then he leaned across the table, tapped my arm,... Read More ›
TechTarget

Actionable Data = Power – 5 Key Findings from TechTarget’s Boston Priority Engine User Group

AUTHOR   Ben Bradley   •   November 9, 2017   •   No Comments
As our Priority Engine platform has grown, we’ve started to host Priority Engine User Group events in multiple cities, so marketers can understand the use cases, successes and challenges their peers are experiencing with the tool. Last week, we had our first such meeting in Boston, following up to our successful events... Read More ›
Demand Gen Report

Dreamforce 2017: Need For Smarter, Personalized Buyer Experiences Fuels AI Growth

AUTHOR   Brian Anderson   •   November 8, 2017   •   No Comments
B2B marketing and sales teams are looking to their tech stacks to execute complex campaigns and deliver more personalized customer experiences to meet buyer expectations. This has driven much of the conversation this year at Salesforce’s annual Dreamforce conference, and company Founder and CEO Marc Benioff calls this development the “fourth industrial... Read More ›
TMC

Winners of the 2017 Tech Culture Award Announced

AUTHOR   Mandi Nowitz   •   October 24, 2017   •   No Comments
Trumbull, CT, October 3, 2017 TMC, a global, integrated media company helping clients build communities in print, in person and online, announced the recipients of the 2017 Tech Culture Award. The TechZone360 Tech Culture Award seeks to recognize the best-of-the-best work cultures within the technology sector.  Honoring organizations committed to continuously... Read More ›