What did you learn today?

Have you ever run into someone technical who doesn’t seem to know what they’re doing? Maybe it’s an IT person who can’t seem to get your computer to connect to your server or to learn marketing technologySalesforce. Or a developer who can’t get you the report you need – even though you know for a fact that the report is possible because you’ve seen it on other organizations. Or a programmer or consultant who implements something that turns out later to be a real mess.

It’s easy to write it off to incompetence, and in truth – there may be some incompetence involved – but there’s often a greater force at work.

We all know that technology is advancing at a rapid pace, but we tend to ignore the flip side – that old technology is becoming obsolete at a rapid pace as well. Today’s best practices become tomorrow’s incompetence. Being in technology demands constant learning and relearning – and it’s impossible to learn everything. So what looks to you like technical incompetence may really be a reflection of this challenge – the developer may be using knowledge that is no longer applicable. That’s one of the reasons that I recently published a course on Pluralsight “Learning Technology in the Information Age”, addressing these challenges and how to overcome them.

On reading this, you may recognize that the advances in technology, from big data, to advanced analytics, to marketing automation, have changed everything – and have and will continue to make what you know obsolete at an increasingly rapid pace – that you’re in the same boat as the developers and engineers after all.

Or, you may feel grateful that you are in marketing or sales instead of technology, where you can rely on the experience and knowledge you’ve gained at school and on the job, confident that your knowledge and skills will never become obsolete. If so, I wish you well, and pay no attention to the glances and comments of others that hint at your incompetence – what do they know?

Dan Appleman

About Dan Appleman

As Full Circle Insights’ CTO, Dan Appleman brings a broad technology experience to our customers. In addition to having supported over 30 Salesforce.com implementations with technology solutions, Dan is also the author of the book "Advanced Apex Programming for Salesforce.com and Force.com" and has been a speaker at Dreamforce since 2012. Previously, he was the founder of Desaware, Inc. a developer of add-on products for Microsoft Visual Studio, a co-founder of Apress publishing, and the author of numerous books and articles.