Top 5 Reports Finance Wants From Marketing

In many companies the only interactions between marketing and finance occur when marketing needs approval to spend money on new programs or technologies. This causes marketing to be viewed as a cost center instead of the revenue center it is. For marketing to take charge of this relationship and prove to the finance department that it does more than just ask for budget and spend money it needs to leverage data in Salesforce to set up these 5 key reports to show finance exactly how marketing is a growth center and provides value.

See how to:

  • Measure accurate ROI for Finance
  • Show Finance which campaigns influence pipeline and revenue
  • Determine which campaigns to re-invest in