Three Takeaways from the 2013 SiriusDecisions Summit

First of all I have to say this was an amazing event – as an Account Executive and manager for a company that provides Marketing Performance Management software this was the place to siriusdecisions takeawaysbe.  Everyone at the SiriusDecisions summit was a data geek (and I mean that in a good way – they actually cared about the numbers!).  They were all very knowledgeable about the trends in the demand generation world (across both Marketing and Sales), and everyone had complex demand generation programs that need measuring.

My key takeaways from this event (of course attending the regular sessions goes without saying):

  • Network, network, network.  Whether you are a sponsoring company looking to generate new leads for your business, an attendee sent to find one of these solutions, or just someone interested in the presentation topics this conference is literally full of industry experts of a myriad of topics across Marketing and Sales.
  • Check out the customer case studies.  These are a great way to learn how companies that are probably dealing with many of the same problems as you are were able to solve their issues.  You might even learn some best practices in running and measuring demand generation programs as well!
  • Don’t ignore the sponsor booths.  Yes, we had a booth at the conference but that is not why I am mentioning this.  As a company sponsoring the event we found it very useful to walk around and talk to the other sponsors and this is in fact how we found one of our key partners, Bulldog Solutions, at the 2012 event.  If you are an attendee this is a great way to possibly find some great solutions that can help with your marketing or sales efforts or even just learn about some cool new technologies.

This year was truly an impressive show.  The organization and structure, as well as breakout sessions and events fostered a great opportunity for education and networking opportunities.  It afforded us wealth of new opportunity across our organization and we look forward to the opportunity to attend again next year.

Jay Jennison

About Jay Jennison

Jay works as a Corporate Accounts manager at Full Circle Insights and previously worked within the corporate sales division at He attended Duke University for his undergraduate and graduate degrees where he earned his Bachelor’s degree in History and Markets and Management and focused the subject of his Master’s thesis on developmental strategy for third-world economies.