Survey: How Do You Measure Your Marketing?
- AUTHOR Josh Rosenberg
- June 13, 2013
- No Comments
The famous quote by John Wanamaker “I know half of my advertising dollars are wasted . . . I just don’t know which half” has become less relevant since companies began adopting Customer Relationship Management (CRM) and Marketing Automation (MA) solutions to track and measure their customer/prospect bases and marketing campaigns. That said marketing is still not enough of an exact science in many companies. Too often you know what metrics you want to measure, but you just can’t find them for a myriad of reasons.
Some large enterprises use multiple CRM solutions and have a complex combination of various MA solutions and other tools that augment them. Some small companies just don’t have the resources to leverage the technology needed to determine which programs are actually working. However the bottom line is this – marketers today more than ever have the ability to quantify our contribution to revenue, the influence we have had on closed deals, how many net new names our campaigns have brought in, and a whole lot more.
All that said we want to know what the state of Marketing Performance Management is today. Let us know how you measure your marketing, what metrics are important to you, and how marketing processes work at your company. Help us define what Marketing Performance Management means to modern marketers today.
Full Circle CRM is working with Beagle Research to identify key trends in the modern B2B marketing landscape.
Please take 5 minutes to fill out the form below and we will get you the results when they are compiled.