Simplifying Your Salesforce Campaigns
- AUTHOR Josh Rosenberg
- January 21, 2014
- No Comments
As marketers we are constantly being dragged in different directions and all too often get bogged down in the setup and back end infrastructure of our campaigns and programs in salesforce.com. Don’t get me wrong it is incredibly important to make sure your campaigns are set up properly. Making sure that basic things like standardizing your Campaign Member statuses go a long way to ensuring you can accurately track and report on the results of your marketing campaigns and that all the responses that get sent over to Sales for follow up.
To simplify your marketing campaign creation process Full Circle Insights built a brand new native Salesforce application for the Salesforce AppExchange called Easy Campaign Member Status. This application may be small, but it will save you tons of time and energy in the long run by allowing you to create and re-order default Campaign Member statuses for all your Campaign types in Salesforce once and for all. I know this may not sound like a lot on paper, but believe me if you are running lots of campaigns this tool will make your life much easier by removing the inconsistencies and errors you see in your Campaign reports. As an added bonus think of the time you will save not going into every campaign and setting or re-setting these statuses. One at a time. Over and over again.
So check out our Easy Campaign Member Status application on the AppExchange and learn how much aggravation and effort you can save by using it. As a Salesforce marketer believe me its worth it.