Rise of the Oracle and Salesforce “Mafia”

This week was really exciting with the Oracle boat capturing the 34th America’s Cup on San Francisco Bay. The competition reminded me of the amazing experience I had in working at Larry Ellison’s company from 1988 – 1998.  The competitive spirit of the Oracle 8-race comeback was just the attitude we had as Oracle employees at that time. Never say die. It doesn’t matter if you are down by a lot. We will find a way to win. As a testament to that competitive spirit, Oracle Team USA found an amazing 25% increase in speed between the beginning of the regatta to the end. Impressive!

Just like Larry’s team building skill for delivering a winning boat, Larry had a talent for attracting top people to work at Oracle. Of course many of these people started a lot of great companies.

Salesforce.com, started 20 years later, has also spun off a remarkable number of companies. In 2011, Andrea Wildt and I (from Salesforce) joined Dan Appleman and Roan Bear to form Full Circle CRM. This week Leo Tenenblat wrote an interesting blog about the Salesforce Mafia where you can see the 40+ companies that were started by our former Salesforce colleagues. And RocketFuel just went public.

Congrats to all!

Bonnie Crater

About Bonnie Crater

Bonnie is a 5-time VP of Marketing at Genesys, Netscape, Oracle (Network Computer Inc.), Stratify, and VoiceObjects. While valuing the creative side of marketing, Bonnie's real love is marketing operations -- measuring marketing investments and determining investment optimization. Now as CEO of Full Circle Insights, Bonnie is working to help fellow marketers get the data needed to succeed. In 2000, Bonnie was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. Bonnie holds a B.A. in biology from Princeton University.