Not so Thanksgiving

Sometime between Halloween, the unofficial start of the holiday shopping season, and New Year’s day, the unofficial end of the holiday shopping season, lies the holiday of Black Friday, which lasts for eight days before, and eight days after a day formerly known as Thanksgiving, but now increasingly known as the day before Black Friday. Black Friday, which actually now starts on Thursday, is a day dedicated to either working the day and night shift, or shopping through the day and night, while sharing memories of family gatherings with total strangers before trampling them on the way to the next store.

Given the “flexibility” with which traditional holidays have been changed, I feel at liberty to add my own new holiday, to be henceforth called Tired Tuesday, in which I share those things that I am definitely not thankful for.

I am not thankful for the mysterious caller from a company offering offshore development services that insists on calling every morning at 9:30am and never leaving a message. Because of your perseverance, I now direct all of my phone calls to voice mail. Perhaps you will read this and either leave a message, or send Email – which I will see and respond to (often politely), unless it ends up in my spam filter (an invention for which I will express my greatest appreciation on Thursday).

Speaking of phone calls, I am not at all thankful to whoever invented robocallers. Because of you, I now immediately hang up on any call that does not have a human saying “hello” as soon as I pick up. My home phone is on the do-not-call list, so I know that any robocaller is most likely trying to sell me carpet cleaning or solar panels, or is a fake sales call disguised as a marketing survey, or is a scammer from “Windows Support” trying to steal my identity.

I do not appreciate the fact that as soon as I visit a web site, ads for that site start appearing everywhere I look, making it obvious the degree to which my online actions are being tracked, and providing a strong incentive to seek out tools to prevent said tracking. I don’t mind it when vendors use tools to help me find things I’m looking for, but many of them become so relentless that I end up wanting to have nothing to do with them.

I’m sure there are more things that I’m not thankful for, but those are the ones at the top of my list at the moment, and are enough to provide a good launch to Tired Tuesday. Perhaps you have your own favorites.

Thank you for giving me this opportunity to vent. Not that it has anything really to do with marketing… On the other hand…

Dan Appleman

About Dan Appleman

As Full Circle Insights’ CTO, Dan Appleman brings a broad technology experience to our customers. In addition to having supported over 30 Salesforce.com implementations with technology solutions, Dan is also the author of the book "Advanced Apex Programming for Salesforce.com and Force.com" and has been a speaker at Dreamforce since 2012. Previously, he was the founder of Desaware, Inc. a developer of add-on products for Microsoft Visual Studio, a co-founder of Apress publishing, and the author of numerous books and articles.