Measuring Marketing with your CRM (Especially Salesforce)
- AUTHOR Josh Rosenberg
- April 9, 2015
- No Comments
Of all the reasons to install and use Salesforce as a CRM system, measuring marketing performance is one of the biggies. And yet we still hear that campaign results are not measured consistently. Some will say that metrics will only be important if the campaign has metrics attached to them going into the launch. How can you measure something that marketing didn’t have the foresight to forecast the goals before launch? In this interview with industry veteran Bonnie Crater, CEO of Full Circle CRM, we explore how can you get intelligence to make decisions and not hum and haw when the CEO says, “What does Salesforce report on our marketing spend? What worked and what didn’t and why not?” The host for this program is Jim Obermayer, author of several books on managing sales leads.
Full Circle CRM provides Salesforce users a complete Marketing Performance Management solution that answers all of their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. The company’s cloud-based products are built 100 percent on the Salesforce1 Platform and are compatible with the leading marketing automation solutions. All of your marketing data is in Salesforce, and so are the answers.
Founded by former Salesforce executives, product managers, and marketing automation specialists – the Full Circle CRM team knows what it takes to run a successful marketing organization. Our team is passionate about giving marketers the answers they need to prove marketing’s contribution to the bottom line, plan with confidence, and grow revenue. Learn more at www.fullcirclecrm.com.