Marketing Analyics: Moneyball for Marketing
- AUTHOR Josh Rosenberg
- January 8, 2013
- 1 Comment
I wrote in a previous blog post, Thoughts on Maggie Fox’s “Why Marketers Will Rule the World”, that marketers have access to an incredible amount of data (similar to the information sports teams have on potential draft picks or free agents) and the potential to uncover powerful insights about target markets or current customers. However many of us are unable to successfully leverage it to gain the insights we need because we do not have the proper tools in place. Marketing has become as much of a science as an art in the digital age and if we do not take advantage of the tools around us to unleash our inner marketing scientist we will never truly be able to harness the power of the information at our fingertips.
Get the most out of your marketing budget by utilizing marketing analytics and marketing metrics to understand which campaigns drive the most revenue and are the most valuable to your marketing mix. Empower yourself or your team to quantify the relationships between your pipeline and marketing mix and build accurate marketing forecasts for the future. Winning sports teams use data to maximize their results. So do winning politicians and top consumer companies. Now Salesforce marketing users can take advantage of this same strategy. Get the data you need to succeed – funnel metrics, campaign influence, and complete response management right in salesforce.com
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