Leverage Reporting in Your CRM Solution to Generate Buy-in for Marketing Automation

Shawn Naggiar, the Chief Revenue Officer at Act-On Software, wrote a great post for B2B Online today called Secrets to Getting Sales on Board with Marketing Automation.  He -highlights a few key ways to get your Sales team’s buy-in to using marketing automation.  His two main points are measure Marketing the same way you measure Sales and prove that your MQLs (Marketing Qualified Leads) are actually qualified by the same criteria that your Sales team uses and I completely agree. The ability to quantify Marketing’s contribution to the Sales pipeline…

Josh Rosenberg

About Josh Rosenberg

Josh earned his MBA from Santa Clara University's Leavey School of Business in 2012 with a concentration in Marketing Management. Previously he worked in marketing at Zscaler, Inc. and is currently the Marketing Manager for Full Circle Insights.