Increasing Marketing Confidence with Better Reporting in 2015

How much pipeline or revenue did your marketing campaigns influence this year?  Which campaigns provided the highest quality leads to sales?  Should you sponsor that event again next year?  Figuring out the answers to questions like these can be tough for marketers – but it doesn’t have to be. You can use marketing metrics to find the answers to those questions and more in your marketing data.

Learn how to determine:

  • Which marketing campaigns generated the most effective leads for sales
  • Which campaigns result in the shortest sales cycle
  • How to use marketing metrics to optimize your marketing mix and plan with confidence for 2015 and beyond

Featuring:

  • Bonnie Crater
    President & CEO
    Full Circle Insights

  • andrew-gaffney

    Andrew Gaffney
    Editor
    DemandGen Report