Getting Serious about B2B Marketing

This week we’re all looking for to attending the SiriusDecisions Summit to be held in Orlando this year.  It’s a wonderful event where top B2B marketers get together to siriusdecisionslearn new best practices. I love it because we get to meet with our customers who are all trying to improve their marketing by measuring their work.  And I always learn something from the SiriusDecisions research.

On Wednesday morning at 9:50am and 10:45am, Venkat Narayanan, Director of Marketing Analytics and Operations at Riverbed Technology will be presenting how to Get the Demand Generation Waterfall Metrics You Need in Salesforce.  As far as we know, Full Circle CRM is the only solution that allows you to measure the SiriusDecisions waterfall in Salesforce, so Venkat will be presenting is his very interesting journey on implementing these kinds of metrics inside a billion dollar company.

I’m also looking forward to hearing Malcolm Gladwell (famous for his books Tipping Point and Outliers) in the keynote.  And of course I won’t miss the marketing measurement sessions “The SiriusDecisions Analytics Proficiency Model” and “Influence Measurement and Marketing Mix: A Great Team.”

If you’re going to be there, be sure to stop by our booth to say hello.  We look forward to seeing you there!

Bonnie Crater

About Bonnie Crater

Bonnie is a 5-time VP of Marketing at Genesys, Netscape, Oracle (Network Computer Inc.), Stratify, and VoiceObjects. While valuing the creative side of marketing, Bonnie's real love is marketing operations -- measuring marketing investments and determining investment optimization. Now as CEO of Full Circle Insights, Bonnie is working to help fellow marketers get the data needed to succeed. In 2000, Bonnie was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. Bonnie holds a B.A. in biology from Princeton University.