Getting Serious about B2B Marketing
- AUTHOR Bonnie Crater
- May 19, 2014
- No Comments
This week we’re all looking for to attending the SiriusDecisions Summit to be held in Orlando this year. It’s a wonderful event where top B2B marketers get together to learn new best practices. I love it because we get to meet with our customers who are all trying to improve their marketing by measuring their work. And I always learn something from the SiriusDecisions research.
On Wednesday morning at 9:50am and 10:45am, Venkat Narayanan, Director of Marketing Analytics and Operations at Riverbed Technology will be presenting how to Get the Demand Generation Waterfall Metrics You Need in Salesforce. As far as we know, Full Circle CRM is the only solution that allows you to measure the SiriusDecisions waterfall in Salesforce, so Venkat will be presenting is his very interesting journey on implementing these kinds of metrics inside a billion dollar company.
I’m also looking forward to hearing Malcolm Gladwell (famous for his books Tipping Point and Outliers) in the keynote. And of course I won’t miss the marketing measurement sessions “The SiriusDecisions Analytics Proficiency Model” and “Influence Measurement and Marketing Mix: A Great Team.”
If you’re going to be there, be sure to stop by our booth to say hello. We look forward to seeing you there!