Funnel Metrics That Matter for Marketing
- AUTHOR Bonnie Crater
- June 12, 2014
- No Comments
This week I got a chance to do a webinar with the very clever and affable Craig Rosenberg of TopoHQ and author of The Funnelholic blog. He and I are nuts about funnels and so we had a great discussion on how to use funnels and funnel metrics to align sales and marketing.
In the Aligning Sales and Marketing with Funnel Metrics webinar we covered 3 scenarios where funnel metrics matter:
1) What do you do when the CEO comes to you and says to the VP of Marketing, “sales needs to close more deals this quarter, what can you do to help?”
2) What to you do when the Sales VP says to the VP of Marketing, “this campaign was really terrible?”
3) What’s the best way to diagnose problems with the marketing lead handoff to sales?
When we started Full Circle Insights, I envisioned that we could provide marketing leaders with great information to have quality discussions with their sales counterparts. And I’m starting to hear that that is happening with Full Circle customers which is really exciting for all of us at Full Circle.
Best of luck and let us know how it’s going.