Full Circle Insights Launches ABM Reporting Package
- AUTHOR Brian Anderson
- October 3, 2016
- No Comments
Full Circle Insights, a provider of marketing measurement solutions, unveiled a new ABM reporting package within its Response Management solution.
“Account-based marketing is much more than a new buzzword; ABM is a complementary approach to response-based marketing [RBM], which focuses on the activities of individuals at companies that signal their propensity to buy,” said Bonnie Crater, President and CEO of Full Circle Insights, in a statement. “Full Circle Insights offers both ABM and RBM measurement solutions and most marketers are going to need and want the ability to measure both approaches.”