Full Circle CRM’s Halloween ’12 Release Delivers Marketing Treats (not tricks)

One of the toughest challenges salesforce marketers (and marketers in general) face today is proving their campaigns and programs are actually driving revenue and 
tangibly helping their sales counterparts drive revenue.  Our latest product release features many treats that will allow marketers to stop resorting to tricks and jumping over hurdles to get reports to show the data and answers they need.  This Halloween Full Circle CRM is giving marketers several features to help prove their marketing campaigns drive ROI:

  • Weighted Campaign Influence – define how to weight and calculate campaign influence across deals in your pipeline, show which campaigns played a role in closing a deal.
  • Deal Explorer – with a single click you see exactly how the deal was sourced, nurtured and influenced from initial lead all the way through the sales process (both activities and campaigns)
  • Sales Follow-Up SLAs and monitoring across both leads and contacts – maintain clear visibility on response follow up and aging, see and understand your funnel velocity, make it easy to define sales follow-up rules for every region, segment, product or even individual campaign.
  • Marketing Velocity Reports – understand how long it takes for marketing responses to make an impact on your business.

Check out our product release videos and the feature highlights to learn more.

This Halloween there is no need to dress up your marketing numbers for your boss – Full Circle CRM will let them speak for themselves!


Josh Rosenberg

About Josh Rosenberg

Josh earned his MBA from Santa Clara University's Leavey School of Business in 2012 with a concentration in Marketing Management. Previously he worked in marketing at Zscaler, Inc. and is currently the Marketing Manager for Full Circle Insights.