Full Circle CRM Launches New Product to Make Campaign Performance More Transparent

Full Circle CRM Launches New Product to Make Campaign Performance More Transparent

Full Circle CRM’s Opportunity Gatekeeper Application Provides Better Campaign Influence and ROI Metrics for Marketers

SAN MATEO, Calif. – Dec. 12, 2014 – Full Circle CRM announced today that it has launched its fourth application on the Salesforce AppExchange, the Opportunity Gatekeeper, empowering marketers to gain increased visibility into campaign performance, and enabling sales teams to get more accurate data on the opportunity record. The Opportunity Gatekeeper application helps marketers enforce best-practice opportunity creation rules, links all opportunities to creators, fills in marketing data gaps, and provides more complete metrics and accurate information for marketing and sales.

“Opportunity Gatekeeper is a must-have for optimizing campaign association to opportunities so that we can generate better reports and standardize how sales creates opportunities,” said Rochelle Diodati, director marketing operations, E2open.

“We are very excited to launch another application on the AppExchange for marketers using Salesforce,” said Bonnie Crater, president and CEO, Full Circle CRM. “Opportunity Gatekeeper helps marketers get better insights into campaign influence and improve the accuracy of ROI reports – it’s another great tool to demonstrate how marketing really contributes to the bottom line.”

Built on the Salesforce1 Platform, Opportunity Gatekeeper enables more efficient, effective operations by tying each opportunity to an account and enabling pre-population of opportunity fields directly from the account or contact database. Opportunity Gatekeeper is customizable, allowing managers to enforce granular opportunity creation rules that they can set to manage individuals, departments, offices or other categories of opportunity creators.

Opportunity Gatekeeper is available now and priced at $100 per month. For more details, please go to the Opportunity Gatekeeper AppExchange Listing. To learn more about Full Circle CRM, please visit www.fullcirclecrm.com.

About Full Circle CRM

Full Circle CRM provides Salesforce users a complete Marketing Performance Management solution that answers all of their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. Our cloud-based products are built 100 percent on the Salesforce1 Platform and are compatible with leading marketing automation solutions. All of your marketing data is in Salesforce, and so are the answers.

Founded by former Salesforce executives, product managers and marketing automa­tion specialists – the Full Circle CRM team knows what it takes to run a successful marketing organization. Our team is passionate about giving marketers the answers they need to prove marketing’s contribution to the bottom line, plan with confidence, and grow revenue. Learn more at www.fullcirclecrm.com.

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