Full Circle CRM Announces New Partner Program to Meet the Growing Demand for Marketing Performance Management Inside Salesforce

New Partner Program Gives Marketing Consulting Firms Bullet-Proof Accounting for Every Marketing Program Including Accurate Campaign Attribution, Influence and ROI Metrics

MENLO PARK, CA – Feb. 28, 2013 – Full Circle CRM announced today that it is launching a new Partner Program for marketing technology and consulting firms that work with salesforce.com customers.  Founding technology partnerships include salesforce.com (CRM), Eloqua (ORCL), Marketo, and Act-On, while founding consulting partners include Bulldog Solutions, BlueBird Strategies, DemandGen, and Sureshot Media. This new program opens the door for marketing firms of all kinds to help meet the growing demand for comprehensive Marketing Performance Management inside Salesforce.

“Full Circle CRM provides critical marketing data and revenue insights inside salesforce.com that no one else does,” says Cari Baldwin, founder and partner at Bluebird Strategies.  “Joining Full Circle CRM’s partner program was a no brainer for us – they have a great vision, comprehensive product and solve all the toughest marketing data, reporting, and analytical challenges.”

“Marketing technology and consulting firms are on the front lines helping CMOs drive more demand for their businesses,” said Bonnie Crater, president and ceo of Full Circle CRM. “With the launch of our new Partner Program we’re arming them with the bullet-proof marketing data they need to optimize their marketing mix – right inside of Salesforce.”

Full Circle CRM Works Seamlessly for Salesforce Marketing Users

Full Circle CRM’s Marketing Performance Management solution gives salesforce.com marketers a complete campaign and response lifecycle management application that makes it easy to track, manage, and report on every response generated. This response-based approach gives marketing executives insight into the key revenue analytics they need to optimize their marketing portfolio and drive more demand.  The product includes:

  • Campaign Lifecycle Management: handles all the complex revenue attribution and funnel analysis so marketers know which campaigns drive revenue and can manage campaigns from beginning to end. Includes sophisticated weighted campaign influence models, tipping point campaign credit, campaign-level response scoring, and closed-loop sales follow-up and tracking.
  • Response Lifecycle Management: helps marketers drive more opportunities from every campaign with full visibility and aging for every response – regardless of whether it was from an existing contact or a new lead. Includes central views for response disposition, response scoring, assignment rules, notifications and alerts, and a full history of every historical response and its outcome.
  • Marketing Analytics: gives marketers all of the marketing answers right in Salesforce. Includes a real-time marketing barometer, detailed funnel analysis, pipeline influence and “tipping point” reports, and detailed breakdowns of responses from new business vs. house list vs. nurture programs vs. existing customers.

The application ensures every deal is attributed to the right campaign so marketers can get accurate ROI and answer every marketing data question with confidence.

Full Circle CRM Works with Leading Marketing Automation Solutions

Full Circle CRM is built right into Salesforce and designed to work seamlessly with all of the leading marketing automation solutions including Marketo, Eloqua, Genius and Act-On Software.  Full Circle CRM’s Marketing Performance Management solution is a featured partner on Marketo’s Launchpoint market place and salesforce.com’s AppExchange.

Additional Information

About Full Circle CRM

Full Circle CRM gives Salesforce marketing users a complete marketing performance management solution that answers all their marketing questions in one place and helps marketers drive more revenue from every campaign with best practice response lifecycle management. The cloud-based product is built 100% on the Salesforce Platform and is compatible with leading marketing automation solutions. All marketing data is in Salesforce and so are the answers.

Founded by former salesforce.com executives, product managers, and marketing automa­tion specialists – the team at Full Circle CRM knows what it takes to run a successful marketing organization. Full Circle CRM is passionate about giving all marketers the answers they need to plan with confidence and grow revenue. Learn more at www.fullcirclecrm.com.

About BlueBird Strategies

BlueBird Strategies is a demand and lead generation firm that optimizes marketing automation to drive marketing success. With a deep heritage in marketing strategy and demand generation management, it develops and manages demand generation and lead generation campaigns that are rooted in best practices and take full advantage of marketing technology. Unlike agencies that are limited to only creative services or just technical expertise, BlueBird Strategies acts as a flexible adjunct to client marketing and sales teams, finding and filling the gaps in demand generation and funnel management. Bluebird Strategies constructs inbound and outbound strategies and provides a broad range of services from technology assessments to program design and operations, to software training, to content development. It helps clients optimize their CRM and marketing automation tools to derive the maximum ROI from these investments.